Association experts helping you drive your NextGen Association
Are you struggling with tomorrow's relevance? Whether its member engagement, conference innovation, the latest technologies, governance, value and ROI, we are the leading association management and conference experts in helping to solve these challenges.
We provide full association management and development services as well as expert consulting for specific projects. Our NextGen solutions are tailored to meet your specific challenges. We create opportunities to drive your association’s relevance, increase revenues, optimize your registration and help you with your Return on Investment (ROI) and Return on Engagement (ROE).
Keep ahead of your competition
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solving your association challenges
Some examples of how we help associations move to the next level. Click to view.
How does your association grow globally and enter new markets?
From developing your global strategy, providing locally relevant marketing, communications and customer service to delivering professional development programmes, conferences and membership value, our in-market experts can help your association meet key long- and short-term growth objectives.
Successfully selling in europe
Entering new markets and offering new products can represent a series of challenges for any organisation. After six years of collaboration between the American Society of Mechanical Engineers (ASME) and MCI, education programmes have been growing consistently in Europe on an annual basis, with double-digit compound annual growth rate. ASME now successfully runs over 40 courses per year attracting more than 400 participants across Europe.
Read full storyMultiple strategies and tactics are used to grow your revenues
Be it corporate outreach and sales, compelling sponsorship offers and engagement, fundraising, partnerships, product sales, membership enhancement, innovative conference solutions…
Reach new audiences with valuable content
Today's conferences are no longer about who attends, but who engages. To ensure that the European Society for Clinical Nutrition & Metabolism (ESPEN) congress kept ahead of the game, MCI proposed an innovative Global Content Dissemination service to capture and distribute congress content to wider audiences. As a result, 83% of congress delegates chose to purchase the full access registration including online content access and the new service generated a profit of US$ 104,500 for the organisation.
Read full storyWhat are the new rules of engagement and activation?
Do you want help with designing new membership models, creating innovative solutions to enhance congress participation, deploying the latest technologies, apps and software, monetizing your content?
Live tech, gamification & role play
React, engage, respond - congress participants at the World Hepatitis Summit learned how to manage a healthcare crisis through an immersive experience with innovative and interactive role play. Mock news broadcasts, actors and video newsreels were amongst the techniques deployed.
Read full storyIs your value proposition tailored to resonate with key stakeholders?
Audience segmentation, understanding stakeholders’ needs (be they members, customers, congress participants, sponsors, government agencies) customizing their experience and means of engaging are fundamental to not-for-profit organisations success.
INSPIRE AND ENGAGE FUTURE LEADERS IN THE PROFESSION
Long-term succession planning: is this part of your association’s governance plan? Globalaw, a worldwide network of more than 110 independent law firms, is reaching and engaging younger international member lawyers through its annual Leadership Programme (GLP). Peter Brown, Membership Committee Chair, shares with us the strategy, approach and successes.
Read full storyDriving results through our entrepreneurial approach
Offering a range of proven strategies to maximize investment commitments. For example: reducing your congress expenditure, all the while increasing the revenues. Our buying power, obsessive budget control, innovative revenue solutions and results will reap benefits for your association.
Redefined marketing strategy doubles registration numbers
Through the lens of member engagement, MCI USA implemented various strategies for the Psychiatric Rehabilitation Association (PRA) Recovery Workforce Summit which resulted in more than double the number of participants. Lasting results included over 100% growth in attendance, 89% increase in overall gross revenue, and 107% increase in revenue compared to the previous year, as well as a 10% increase in new members.
Read full storyAligning sourcing strategy to your business objectives
In today's increasingly competitive marketplace, there are key strategic reasons to move your association into a new phase in the use of outsourcing services. Whether it is project base or long-term, MCI association management experts allow you to boost performances by increasing efficiency, accessing skilled resources, and reducing infrastructures and operational costs. We provide you with ongoing analysis of performances and measurement of achievements metrics.
Strategic and operational opportunities
For many associations, the day-to- day logistics and administration of organising a congress divert attention and resources from carrying out its core business. Heinz Marchesi, Executive Director of the European League Against Rheumatism (EULAR), shares with us their strategic decision for outsourcing their events and the opportunities it has created for the organisation.
Read moreServices
Using our NextGen solutions, we help your association achieve its goals
Community
A vibrant, engaged community of stakeholders is essential. Be they volunteer leaders, members, customers, potential members, sponsors, partners, influencers, individuals or companies engagement and activation is key, both online and offline. Let our association management professionals work with you to optimize your association’s growth, performance and results.
Services include:- Association Management & Consulting
- Strategic Planning & Board Development
- Membership Development & Engagement
- Sponsorship, Fundraising & Corporate Sales
- Education, Training & Certification Services
- Market Development & Growth
Communication
Intelligent and innovative use of technology are at the heart of future engagement and NextGen associations' strategies. But the personal touch and segmentation are key to successful outreach and positioning. Our association management and conference experts will deploy targeted solutions to ensure optimal engagement.
Services include:- Brand Management & Lead Generation
- Social Media & Digital Marketing
- Content, Communications & Creative Solutions
- Public Affairs & Stakeholder Engagement
- Sustainability & CSR Strategies
- CRM & Technology Solutions
Conference & Exhibition
Conferences, tradeshows, meetings and live (offline) activities are traditionally the largest drivers of revenues and essential to delivering your organisation's mission. Our experts will ensure your participants benefit from the most innovative experiences, while enhancing profits for your association.
Services include:- Full Service Conference Management (PCO)
- Strategic Event Management
- Exhibition & Tradeshow Management
- Housing & Registration
- Revenue & Audience Generation
- Destination & On-site Management
Association resources
Why choose MCI?
Results Orientated
Grow association business by 15% year on year
Global Presence
Serving and consulting over 150 international associations with total 1.2 million members
Innovative Solutions
Over 300 websites and congress apps designed and developed every year
History of Excellence
80% of business from ongoing association clients
Focus on Optimization
Over 800,000 delegates managed per year