Optimize your conference experience

Strengthen your community and generate business results

Innovative, growth-centric solutions for your association

We help associations grow, increase their member engagement and innovate their conferences, enhance revenues, integrate technology and ensure appropriate governance.

Count on us for strategy and consulting, full association management, and conference design, activation and execution around the world - built on more than 30 years’ experience.

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Globalisation and Relevance. Read about international growth strategies, from theory to practice, from challenge to solutions, from trial to success.

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Solving your association challenges

Some examples of how we help associations move to the next level. Click to view.

Grow
Globally

Boost
Revenues

Engage
Stakeholders

Drive
Innovation

Enhance
ROI

Outsource
Services

How does your association grow globally and enter new markets?

From developing your global strategy, providing locally relevant marketing, communications and customer service to delivering professional development programmes, conferences and membership value, our in-market experts can help your association meet key long- and short-term growth objectives.

Market Intelligence Drives Penetration and Revenues in Europe

Although highly successful in the US, SAE International wanted to become a truly global organisation with on-the-ground operations in the most important continents for the automotive and aerospace engineering industries. Through offering enhanced and new products/services for European members and customers, SAE International successfully recorded 72 sessions delivered in 18 European countries representing over 1K people and 1 million US$ revenue for the organisation.

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Multiple strategies and tactics are used to grow your revenues

Be it corporate outreach and sales, compelling sponsorship offers and engagement, fundraising, partnerships, product sales, membership enhancement, innovative conference solutions…

365° Strategy Raises Sponex Revenues by 217 %

A European-based Healthcare organisation was experiencing a decline in sponsorship and exhibition (SponEx) revenues. To support the organisation regain its trust and support from industry stakeholders, MCI Benelux implemented a 365° strategy. In less than two years the organisation reached a 217% increase in spones revenues and gained the trust of 14 new sponsors; with the biggest sponsor investing 11.5 times more than its initial budget.

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Is your value proposition tailored to resonate with key stakeholders?

Audience segmentation, understanding stakeholders’ needs (be they members, customers, congress participants, sponsors, government agencies) customizing their experience and means of engaging are fundamental to not-for-profit organisations success.

Redefined marketing strategy doubles registration numbers

Through the lens of member engagement, MCI USA implemented various strategies for the Psychiatric Rehabilitation Association (PRA) Recovery Workforce Summit which resulted in more than double the number of participants. Lasting results included over 100% growth in attendance, 89% increase in overall gross revenue, and 107% increase in revenue compared to the previous year, as well as a 10% increase in new members.

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What are the new rules of engagement and activation?

Do you want help with designing new membership models, creating innovative solutions to enhance congress participation, deploying the latest technologies, apps and software, monetizing your content?

Innovation in Knowledge Exchange

“The Big Hackathon”, a pioneering tech event organised during the 2017 Campus Party in São Paulo, Brazil, involved more than 1,300 people to a hacking competition devoted to finding tech solutions for bolstering the United Nations 17 Sustainable Development Goals.

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Driving results through our entrepreneurial approach

Offering a range of proven strategies to maximize investment commitments. For example: reducing your congress expenditure, all the while increasing the revenues. Our buying power, obsessive budget control, innovative revenue solutions and results will reap benefits for your association.

Re-engaging connections with online communities

The Special Libraries Association (SLA), had set up multiple communication platforms to meet the needs of its many special interest groups. But over the years, the platforms unintendedly resulted in segmenting divisions from the general membership. MCI USA worked with volunteer leaders to develop a single community engagement platform resulting in increased networking opportunities, including 8,000 discussion posts and 4,700 contact requests in just a few months.

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Aligning sourcing strategy to your business objectives

In today's increasingly competitive marketplace, there are key strategic reasons to move your association into a new phase in the use of outsourcing services. Whether it is project base or long-term, MCI association management experts allow you to boost performances by increasing efficiency, accessing skilled resources, and reducing infrastructures and operational costs. We provide you with ongoing analysis of performances and measurement of achievements metrics.

BEYOND CONGRESS MANAGEMENT

Recognising the need to tailor their service offerings to the market, the Society for Clinical Data Management (SCDM) hired MCI India as a strategic partner to raise their profile in the region. MCI was tasked with producing a conference that would act as a stepping-stone to elevate SCDM as an industry thought leader in that part of the world.

SERVICES

Results-driven solutions for associations.

Strategy

Development of strategies and programmes to drive growth, community and revenue

Management

Tailored solutions and resourcing for streamlined operations and stability

Communications

Programmes to build awareness, influence policy and manage stakeholder reputations

Conferences

Set-up and running of conference services by a global team of experts and partners

Association Resources

Developing Locally Relevant Marketing That Generates Results

How do associations juggle customizing local marketing while retaining a consistent global brand identity? Learn how CLSI how grown membership and increase brand awareness in the MENA region in just one year; generating new revenues for the organization.

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Evolving Global Federation for the Future

ICSA activated a six-month comprehensive global campaign to help educate the members from nine divisions and introduce a new class of membership and new designation that would eventually appeal and attract younger members.

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Demystifying Business Opportunities in Brazil

Many US-based associations have expanded into the Latin American market and experienced rapid and sustainable revenue and membership growth, especially in Brazil. Their brand, certifications and educational products are now respected and well-known all over the region. Can your organization be next?

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Is your Organization as Agile as it Needs to Be?

There is a distinct line between associations that are innovative and those that are not. This research looks at the biggest disruptors’ associations are facing and the concrete actions they are taking to shape their future.

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Getting More ROI from Engagement through Stronger Relationships

IEEE and ASIS International share insights about the first ever benchmark indices to better understand how relationship strength affects the ability to improve engagement with members/customers

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Successfully Tailoring Educational Programs to Europe

In three years, SAE International managed to successfully establish its engineering professional development offerings in Europe generating 10M$ revenues for the organization.

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American Engagement Index - Strategies that Deliver ROI

A research in the association community about the structure of an effective new engagement model for US American members and non-member customers.

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Sponsorship: Building a Cohesive Revenue Generation Strategy

Only 3% of global sponsorship spent is with associations. How does this impact your organization? Learn from multiyear strategies that have helped US associations grow year on year in MENA while growing their sponsorship partner community.

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Strategy Clinic for China & Asia Pacific

Meetings and events are often used as an entry strategy for market penetration. Understand association's biggest regional event challenges and how to penetrate and grow in Asia's fastest growing regions.

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About MCI

Results Orientated

Grow association business by 15% year on year

Global Presence

Serving and consulting over 150 international associations with total 1.2 million members

Innovative Solutions

Over 300 websites and congress apps designed and developed every year

History of Excellence

80% of business from ongoing association clients

Focus on Optimization

Over 800,000 delegates managed per year

Fast Facts

0 years of experience

0 professionals

0 offices worldwide

0 association and conference projects per year

What our clients say

"The Global Engagement Index Summit was one of the most effective high-level association events I've attended... because of the caliber of the attendees: leaders of dynamic associations who know that global growth is key to their continuing success. The event was defined by quality survey data, analyses that drew a clearer picture of what works, and a deep level of engagement among the people in the room eager to apply the findings to their own organisations. Better still, the benefits of the summit haven't ended - with more targeted surveys planned, in the coming years associations will have an excellent benchmark for their global initiatives. (The GEI Summit, organised by MCI and FairControl, was held on 8-9 June, in Washington DC, USA)"

Mark Athitakis ASAE - The Center for Association Leadership

"Working with MCI offers both operational and strategic opportunities. With expertise in much more than just pure congress organisation, MCI serves as an advocate who stimulates fresh and critical thinking in our organisation."

Heinz Marchesi Executive Director, European League Against Rheumatisms (EULAR)

"MCI has given us the ability to rapidly expand our presence in the Middle East with a knowledgeable, talented and flexible workforce. The ability to tap into a wealth of experience not only in the region but also in the association management profession has helped us achieve our very aggressive growth goals."

Financial Services Association Executives

"It has been just great working with the same team (MCI India), with a completely different output…Each one displayed an innate sense of ownership, making this (Asia LPG Summit) one of the most successful LPG events ever, not just in India, but globally. I am sure MCI would continue doing the good work... Do keep it up guys!!"

Suyash Gupta Director General, Indian Autogas Coalition

"I think your Go To Market strategy and Business Plan is outstanding and on track for what we were looking to hear and learn. MCI's work is the best thing I have seen in 20 years. MCI went beyond our expectation."

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Contact us to discuss your association challenges and objectives and how MCI can help you.

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